ROLE: Senior Communications Consultant
The challenge:
INECC needed to move from ad hoc communications to a coherent brand and communication strategy that reflected the depth and values of their network.
What I did:
Hired and guided new communications staff, developed brand values that drove the visual identity refresh, and created strategic frameworks for consistent stakeholder engagement. The revamp showed up most visibly in a transformed social media presence and a more cohesive narrative across all communications.
The outcome:
A communications infrastructure that could scale, giving INECC's growing team the strategic grounding and visual language to communicate their work with confidence and consistency.
