ROLE: Strategic Design and Communications Consultant
CLIENT: Indian Network on Ethics and Climate Change (INECC)
The challenge:
Climate conversations are everywhere, but for many people they feel too complex, too distant, or simply not for them. INECC, a network working at the intersection of climate justice and ethics across India and South Asia, was facing this gap directly. Their work was rigorous and deeply rooted in community, but their communications were fragmented and inconsistent, unable to match the depth and reach of what the network was actually doing. If their voice was not clear, accessible, and recognisable, their work risked getting lost in the noise. They needed to move from ad hoc communications to a coherent visual and narrative strategy, one that could make climate justice a conversation everyone feels they can join.
What I did:
Led the development of a renewed brand identity grounded in INECC's core values: making climate topics accessible and jargon-free, rooting everything in climate justice, lifting up grassroots voices alongside policy dialogue, and offering hope alongside urgency. The new strategy was designed to build deeper trust with communities, bring more voices into climate conversations, attract collaborators and partners, and ensure that INECC's message was not just heard but remembered.
Narrative and Positioning: Shifted INECC's positioning from being primarily an information source to becoming a dynamic, human-interest platform that is approachable, relevant, and deeply connected to the people they work with. This required developing a clear strategic narrative that could speak equally to grassroots communities, youth, policymakers, researchers, and global allies across South Asia and beyond.
Communications Infrastructure: Hired and guided new communications staff and created strategic frameworks for consistent stakeholder engagement across all touchpoints. Guided the development content systems and visual storytelling approaches that embedded the new brand values into day-to-day communications, including social media, and ecosystem outreach.
Social Media Transformation: The rebrand showed up most visibly in a transformed social media presence. Within 90 days of implementation, INECC's Instagram achieved a 3,031% increase in accounts reached, 324% growth in profile visits, 1,100% increase in external link taps, and 3.9% growth in followers.
The outcome:
A communications infrastructure that could scale, giving INECC's growing team the strategic grounding, visual language, and narrative confidence to communicate their work consistently across a diverse ecosystem of stakeholders. The renewed identity made climate justice feel accessible and participatory, reflecting INECC's belief that this is a conversation that belongs to everyone.
