Role: Communication Design & Campaign Strategy
Client: Addiction Care Today (ACT) - Brown University Health Addiction Medicine
THE CHALLENGE:
Stigma around addiction and mental health remains one of the most significant barriers to people seeking care. This campaign needed to shift perception, not through clinical messaging, but through design that humanised the experience. RISD's Center for Complexity (CfC) was asked to design a campaign for National Recovery Month in Providence, Rhode Island, USA in collaboration with Addiction Care Today (ACT).
WHAT I DID:
No-Stigma Awareness Campaign: CfC worked with ACT to examine the role that stigma plays in people’s experience of health care, helping identify where stigma lurks even in the efforts of well-meaning institutions and individuals, and to develop better design considerations for every part of the clinic. When ACT asked us to design a campaign for National Recovery Month, we wanted to tackle stigma. I helped develop the campaign strategy and narrative with CfC team members – Dara Benno and Jon Soske. I designed the ‘no-stigma’ logo and visual language that tied the campaign together. The output included designing:
Logo and tagline
Visual language
Poster concepts, design, and copy
Pins
The outcome:
A campaign designed to reduce stigma and open pathways to care — demonstrating how strategic design can serve public health goals at a community level.
