Client: Addiction Care Today (ACT)
ACT at Rhode Island Hospital is part of Brown University Health Addiction Medicine. ACT offers walk-in and same-day appointments to make it easy for people who use drugs and alcohol to start treatment.
ACT at Rhode Island Hospital is part of Brown University Health Addiction Medicine. ACT offers walk-in and same-day appointments to make it easy for people who use drugs and alcohol to start treatment.
The Brief:
Center for Complexity (CfC) at RISD was asked to design a campaign for National Recovery Month in Providence, Rhode Island, USA in collaboration with Addiction Care Today (ACT).
The Solution:
No-Stigma Awareness Campaign: CfC worked with ACT to examine the role that stigma plays in people’s experience of health care, to help them find where stigma lurks even in the efforts of well-meaning institutions and individuals, and to develop better design considerations for every part of the clinic. When ACT asked us to design a campaign for National Recovery Month, we wanted to tackle stigma. I helped develop the campaign strategy and narrative with CfC team members – Dara Benno and Jon Soske. I designed the ‘no-stigma’ logo and visual language that tied the campaign together. The output included designing:
Logo and tagline
Visual language
Poster concepts, design, and copy
Pins
