Client: Indian Network on Ethics and Climate Change (INECC)
INECC is a national network of organizations and individuals, who connect on the issue of climate change from the perspective of marginalized communities. INECC works to bring climate change and sustainable development concerns of the marginalized majority and bring their voices into policy dialogues.
INECC is a national network of organizations and individuals, who connect on the issue of climate change from the perspective of marginalized communities. INECC works to bring climate change and sustainable development concerns of the marginalized majority and bring their voices into policy dialogues.
THE BRIEF:
Update the INECC logo to be better suited for its growing digital presence while encompassing its core value of uplifting people's voices.
THE SOLUTION:
Brand Redesign: I worked with INECC communications team to understand the organization better and helped design a modern, minimalist yet vibrant logo that works well for INECC’s ever-growing online presence. The design outputs included:
Logo design
Visual language
Custom iconography
Website design
Sustainable UI/UX: I encouraged INECC to incorporate its core values of ‘People and Planet’ into its online presence by building a new low-carbon website. A low-carbon website makes conscious design and development decisions to reduce its carbon footprint while still meeting its communication needs. This is the first low-carbon website for an Indian organization*. This work included:
Creating website information architecture
UI design / Front-end web design
Project management
INECC logo is inspired by the people they serve - marginalized communities and Adivasis
Custom-designed icons covering INECCs main sectors of interventions, and other icons for the website.
