Role: Visual Design & Communication
Client: The Interdependence Project (IDP)
The challenge:
Communicate the philosophy and community practice of the InterDependence Project (a New York-based organisation integrating contemplative practice with social engagement ) in a way that was visually compelling and true to their values.
Brand Development: I developed visual communication and design assets that reflected the organisation's commitment to mindfulness, community, and social change. I was inspired by the structure of the Buddhist Circle of Life paintings and the rich overlapping connections of life in NYC. I combined those two ideas in a custom-designed letter form. The work on this proposal included:
Logo
Visual language
Campaign concept and design
Photography
