Branding: The InterDependence Project
The InterDependence Project branding was aimed towards the modern meditation practitioners of NYC and inspired by the symbolic Buddhist Mandala and the universal interconnected systems of life. The unconventional grid formed by the clean lines of the overlapping mandala pattern becomes the core element of the brand structure. It is taken from the logo and implemented in all of the brand communication material, allowing for visual brand consistency. The InterDependence Project (IDP) is a New York City based non-profit that brings a secular and highly accessible approach to studying and practicing Buddhist meditation, psychology, and philosophy. IDP is committed to bridging the gap between personal development and collective engagement in our world, combining the principles of mindfulness and interdependence with activism, arts, and media.